LinkedIn As a professional social network, LinkedIn is the platform of choice for B2B companies. Estimates show that 57% of users are Business Email List men and 43% are women. pinterest A whopping 71% of Pinterest users are women. Almost 70% of users are between 18 and 49 years old. The vast majority of them have a university degree. What's Business Email List more, the vast majority of moms who use the Internet also use Pinterest. Instagram Instagram is similar to Pinterest in its nature, but it has a different target audience. The majority of Business Email List users are between 18 and 34 years old . Men in this age range tend to use Instagram more than women.
Nearly one in three Instagram users are college students. We can't cover all the popular networks here, but do you get the idea? You need to Business Email List make sure that the social platforms you use are the same ones that your Business Email List target audience uses. It takes a lot of time and effort to build a successful social media platform, so select your sites wisely to get Business Email List the best return on your investment. Also, there are two platforms not mentioned above that we recommend to all business owners. It involves email marketing and a company blog. The Business Email List difference between these platforms and social media platforms is that you are in full control.
You can place any type of content you want. In addition, with email marketing you can create content aimed at different audiences. Create Business Email List the right content Once you have selected your communication medium, it is time to create winning content. As the old saying goes, variety is the spice of life. Experiment with different types of Business Email List content to see which ones work best. Long blog posts, short blog posts, lists, infographics, white papers, ebooks, audio content, and video content are especially engaging. Review your Business Email List stats to see what content drives sales. Once you've identified a winning theme, develop it in various formats.